Smartphone brands need to relook their offline strategy
August 3, 2021

Smartphone Brands Need To Relook Their Offline Strategy

The traditional thinking of ‘Metro first’ needs to be rekindled with changing market dynamics.

UTs of Jammu & Kashmir and Ladakh, contribute to a little over 1.8% of the total installed smartphone base in India. When any smartphone brand’s decision-makers look at this market, it doesn’t look lucrative and doesn’t justify the Return on Investment (RoI) of investing even time in such a market. Compared to this, when they look at Maharashtra or Tamil Nadu as well as Uttar Pradesh, these states contribute in double-digits to the

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