Negative Sentiment around Ratings and Reviews result in highest drop rate of potential online smartphone buyers
Among the top 5 milestones that a potential buyer checks through, 34% abort their smartphone buying if the ratings and reviews do not instill faith in them while evaluating a smartphone.
Techarc today announced ‘Smartphone online buying analysis’ basis analysis of 5,000 online smartphone buyers across different price segments and locations. In this Tech Insight, Techarc identified 5 key touch points or milestones that a potential buyer goes through before hitting a ‘buy’ button on the popular marketplaces like Amazon and Flipkart.
The 5 key milestones or touchpoints ofRead more