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Premium Smartphones
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Foldable smartphones in consideration but unlikely to substantially hamper iPhone prospects in India
In view of iPhone 15 series launch, one of the most sought-after smartphone launches across the globe, we captured sentiments…
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Smartphone makers need to enhance value proposition through relevant collaborations
The premium smartphone users spend extensively on travel. Bringing exclusive deals by smartphone makers in the segment will delight these…
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The inevitable ‘i-threat’ for Vivo, OPPO, Xiaomi among other android brands wanting a pie of the premium smartphone buyers
Samsung has quarantined its premium market space through S series and now the Z foldable smartphones in this segment. OnePlus…
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How 5G is restructuring the India smartphone market?
The India smartphone market would show a pyramid like structure where a typical consumer would up the ladder over a…
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OnePlus emerges as premium android smartphone brand of choice in India as per Techarc Premium Smart Tech Survey
In the Android ecosystem, the brand also features in leading position among incumbent stalwarts in other product categories such as…
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Foldable Smartphones to witness 638% jump in sales in CY 2021, expected to touch 300,000 units sales in 2022.
Foldable smartphones to contribute over 6% of Luxe category sales contribution in 2022 by volumes. The form factor has the…
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