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As consumers if you are bored with R brands, there are other equally compelling options to choose from emerging brands
The festive sales period of online marketplaces – Amazon and Flipkart – offers a lot of good options to consider…
Vivo should do more than ‘Fun’ to emerge strong in the premium segment
Before delving more in to this topic, let’s examine the premium segment for Android smartphones. Not much has changed in…
What Samsung needs is to carve out a constellation for the masses within its galaxy of devices
Customer is the king, is an old saying for marketing world. Samsung is taking a little longer to accept this…
Why tangibility of superior security will be important for HMD to grow?
HMD will be now a consumer facing brand beginning mid of 2024 in smartphones. It will, however, continue to sell…
Xiaomi has a proven track record of creating sustainable business across various smart devices categories
Many leading technology brands including Apple, Samsung, Microsoft and Google have found it difficult to successfully establish in various product…
Why the faceoff with Apple only proves counterproductive – Boat Lifestyle
After a recent campaign by boAt Lifestyle, there has been a lot of debate about the good and bad of…
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