Smartphone Brand Retention 2 articles

Reviews and Releases

  • 4 mins read

iPhone 17e – More Powerful iPhone Threshold

The iPhone 17e represents a fundamental shift in Apple’s hardware strategy. Moving away from the budget-compromise model of previous years, the 17e reframes the entry-level value proposition...

Insights Pro

  • 5 mins read

Youth acceptability of Lava and OnePlus to further increase their market shares in 2024 and beyond.  Youth are expected to contribute 44% of the total smartphone sales in 2024
Techarc Smartphone Brand Switching Percentages

OnePlus likely to gain 6% market share, followed by Lava (4%) and Apple (3%).  The top likely losers are Redmi (-4%) and Realme (-3%).  Barring...