Smartphones 77 articles

MediaTek emerges as the preferred chipset partner for Smartphone OEMs in India

Out of total 117, 54 smartphone models were launched in 1H’21 (Jan-Jun) using a MediaTek SoC.  Qualcomm led the 5G smartphone launches with 20 out...

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Smartphone brands need to relook their offline strategy

Smartphone Brands Need To Relook Their Offline Strategy The traditional thinking of ‘Metro first’ needs to be rekindled with changing market dynamics. UTs of Jammu...

Smartphone Digital marketing to take over print media marketing in 2019

Smartphone brands to collectively spend Rs. 330 crores on digital marketing in 2019, up by 20% compared over previous year. Gurugram – April 2, 2019:...

Government has a vital role to play in 5G adoption as a consumer

Gurugram – Monday, November 5, 2018: techARC, today released 5G use-cases feasibility mapping for India.  The map plots some of the main use cases of 5G...

Propelled by Festive season sales, more than half of the Smartphones (53%) will be sold online during Oct-Dec 2018

19.1 million Smartphones expected to be sold online during OND’18 period. Smartphones alone to contribute US$ 3.67 billion (IN₹ 27,094 crore) to digital commerce during...