Vivo 31 articles
India Smartphone Festive Season 2025 Steal Deals
Techarc’s India Smartphone Festive Season Dashboard for 2025 brings comprehensive insights about the discounts and offers that leading brands have rolled out to excite customers...
Mapping India’s 2024 Smartphone War: Who Played Where
The Indian smartphone market in 2024 exhibited strategic recalibration across price bands. Some brands moved away from volume-focused budget offerings and concentrated on high-conversion mid-range...
The Thin Edge: How Smartphone Slimness Became a Strategic Differentiator
In 2025, smartphone brands are doing more than chasing regular specifications and features, and getting more focused on design. And at the centre of that...
Is community obsession over for smartphones in India?
In many of my earlier notes and media interactions, I have explained how the several shifts and transformations within Xiaomi are resulting in it momentarily...
Exploring the Shift in Consumer Preferences: Camera Quality Over Lens Brand in Smartphone Photography
The evolution of camera technology has reached a pivotal moment, particularly with the integration of artificial intelligence (AI), reshaping the photography landscape and making it...
OPPO needs to have a firm India strategy
OPPO has been a pioneer smartphone brand in many ways. Unfortunately, its wavery strategy in India did not let it capitalise its strengths effectively. With...