Whether we like it or not, premium brands are essentially defined by pricing. It is equally important for premium brands to convince customers to pay...
In its journey of over 15 years in India, Apple would have cumulatively sold over 50 million devices, including 35 million smartphones. This excludes many...
Out of 47 smartphone models launched, 31 supported 5G cellular technology. A total of 17 brands launched 47 smartphone models in 3Q (Jul-Sep) 2022 as...
In 15 years, since iPhone was officially launched in India, the aspirational smartphone has grown 140 times in sales compared to Android smartphones which have...
How the Smartphone industry is aligning with the changing preferences of the consumers who see smart tech central to their lifestyle? Smartphone is still the...
The smartphone contribution for OEMs is on a decline with reducing growth opportunities and they are hedging it with the growth in other segments like...
