Smart-TV-Gap-Analysis-Techarc
By Techarc
Audio experience pivotal to holistic immersive experience on Smart TVs
June 24, 2022

With key OEMs using Dolby audio enhancement technology in their Smart TVs, the experience on audio is far exceeding the expectations.

In the April GAP analysis of expectations versus experience for Smart TVs, display and audio can be seen as the two main attributes of the Smart TV which define a positive experience for users.  Smart TV users appreciate holistic immersive experience, which cannot come without an interplay of both display and audio.

Among the display and audio, the gap between expectations and experience for display is narrowing as

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Smart-TV-Experience-by-Parameters_Techarc
By Techarc
Audio Experience pivotal to the satisfaction of Smart TV users
May 18, 2022

Display quality is now playing a minimal role in the Smart TV experience; two-third of consumers decide around the specifications of the TV while exploring their purchase.

An analysis of over 40,000 questions and reviews put across by users of Smart TVs on key ecommerce platforms reveals that the quality of audio delivered by the Smart TVs is pivotal in defining the overall experience. 

Contrary to the quality of the display, which was few years back an anchor differentiation for Smart TVs, users are now finding the audio experience

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By Faisal Kawoosa
The ABCD of smartphones!
May 4, 2022

OEMs need to now focus on audio in addition to Camera, Battery and Display as consumer conversations are increasing in that direction. 

A recent Tech Insight revealed how performance of the smartphones is what defines the experience of the users which they weigh against the expectations set out by looking at the specifications and features.   

Across the expectations as well as experience, one thing is standing out distinctly.  The smartphone users are pushing OEMs to fine tune each and every major specification to get that holistic experience from the device. 

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Immersive Audio
By Faisal Kawoosa
See, Sound and Show is how users decide about their smart devices
November 1, 2021

After looking for camera quality, users are increasingly becoming conscious of the audio experience their smartphones and other smart devices can deliver impacting their buying decision.  In smartphones audio experience has become 2nd factor just after camera quality impacting the buying decision.

Camera is one such addon to the smartphones, and now other smart devices wherever it makes sense like Laptops, Tablets, etc., which has taken the centre stage and is numero uno feature that user try to know about while looking for a new device.  The industry has

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