Dissatisfaction with display, camera, and battery back-up among top 6 reasons triggering faster replacements among smartphone users in India.
Smartphone users are increasingly becoming content consumers leading to increased dissatisfaction of specifications helping consume content. Audio likely to be added soon to the reasons.
In a recently concluded study in June 2022, covering 1,000 smartphone users across India owning smartphones in under ₹30,000 price segment, the growing dissatisfaction of performance of specifications primarily used during content consumption features among the top 6 reasons triggering replacement of smartphones within 6 months.
32% or 1 in every 3 smartphone users falling in this price segment changes the smartphone in lessRead more