Insights Pro
  • 4 mins read

With audio and display emerging as the differentiators, Smart TV users make a call for immersive experiences.

In the recently analyzed data by Techarc, Audio and Display have emerged as the prominent attribute of a Smart TV experience over the other features....

Tech Blogs
  • 2 mins read

After Internet, Immersive experience is all that matters for Smart TVs

Connecting to Internet is fundamental to making a TV smart. However, that only brings in power of several applications, hence content to the screens which...

Tech Blogs
  • 3 mins read

Smartphone industry needs to support gaming industry more effectively

There are many potential professional gamers at the threshold desiring to own a gaming smartphone, but can’t afford it. Over the past few years, the...

Insights Pro
  • 4 mins read

Recent focus on battery and audio by smartphone OEMs resulting in positive impact on user experience

The strategy of OEMs highlighting strategic component suppliers for their smartphones is positively impacting the user perception.  While Qualcomm leads in terms of organic recall,...

Tech Blogs
  • 3 mins read

Xiaomi’s Flip – India’s 4G Magic Moment

While Reliance Jio is accredited with kick starting the 4G journey in India, the role of Xiaomi is no less in making hands 4G ready...

Tech Blogs
  • 2 mins read

Dissatisfaction with display, camera, and battery back-up among top 6 reasons triggering faster replacements among smartphone users in India.

Smartphone users are increasingly becoming content consumers leading to increased dissatisfaction of specifications helping consume content.  Audio likely to be added soon to the reasons....