Insights Pro
  • 3 mins read

Smartphone users find gaps in the experience of Battery, Memory & Storage and Audio experience.

Camera stands out others where experience is exceeding expectations indicating early signs of saturation. Dolby, among the leading technology providers for smartphone OEMs besides Qualcomm...

Tech Blogs
  • 5 mins read

eCommerce For The New Digital Natives of India

Covid19 has proven to be a blessing in disguise for the eCommerce industry across the globe. From change in consumption patterns to lifestyle habits, accelerated...

Tech Blogs
  • 2 mins read

The Xiaomi Next 2022 launches have changed my perception about the brand

As an industry analyst, though I would acknowledge the achievements of Xiaomi as a brand backed by data and the insights churned out of it....

Insights Pro
  • 3 mins read

Audio Experience pivotal to the satisfaction of Smart TV users

Display quality is now playing a minimal role in the Smart TV experience; two-third of consumers decide around the specifications of the TV while exploring...

Tech Blogs
  • 4 mins read

Stolen Customer Data: Disastrous Epilogue Of A Brand’s Reputation

Consumers and brands share a reciprocal relationship where the former shares personal information with the brand and the latter attempts to utilize that data to...

Tech Blogs
  • 3 mins read

Without a safe brand you can’t D2C

n D2C the first thing that establishes trust between a buyer and the seller is the brand. In our daily lives, if we see a...