Snapshot of Festive Period Expectations Festive season is the season of discretionary shopping. This is the time of the year when people plan their buying...
There is a strong positive correlation between iPhone prices and ₹/$ equation. iPhone launch price has changed at an annual rate of 7.6% since 3rd...
The Indian smartphone market in 2024 exhibited strategic recalibration across price bands. Some brands moved away from volume-focused budget offerings and concentrated on high-conversion mid-range...
In 2025, smartphone brands are doing more than chasing regular specifications and features, and getting more focused on design. And at the centre of that...
Approximately a decade ago, when online marketplaces like Amazon and Flipkart were in their nascent stages and smartphone sales through these platforms were in its...
A survey based on consumers who purchased their smartphone during the festive period 2024 (Sep-Dec 2024) reveals that the main reason of them preferring the...
