Insights Pro 70 articles

Insights Pro
  • 5 mins read

Choice is driving consumers buy smartphones online

A survey based on consumers who purchased their smartphone during the festive period 2024 (Sep-Dec 2024) reveals that the main reason of them preferring the...

Insights Pro
  • 8 mins read

For ‘iPhone’ tag consumers are giving up several latest technologies

Techarc Shelf Analysis of iPhone 13 with alternative android smartphones in the price range shows how consumers are ‘malnourished’ in terms of the latest generation...

Insights Pro
  • 4 mins read

With intelligence taking the centre stage, chipset becomes even more important

The last decade was all about attaching connectivity to a bouquet of devices paving the way for IoT or Internet of Things. The decade ahead...

Insights Pro
  • 7 mins read

Why iPhone 13 will still be a great buy for those looking for older generations of iPhone to buy this festive season?

With the announcement of iPhone 16 series, the consumers in India get equally interested and excited about the older models.  Unlike many global markets, in...

Insights Pro
  • 8 mins read

India brands yet to catch up with global counterparts across product categories.  Analysis of customer ratings for Jan-Jun 2024 indicates global brands enjoying an edge over Indian counterparts.

The 1H (Jan-Jun 2024) ratings analysis of more than 150 brands selling various smart devices shows global brands are leading across product categories in average...

Insights Pro
  • 7 mins read

Qualcomm’s sub $99 chipset Snapdragon 4s Gen 2 could potentially lead a drive adding $13 bn to India smartphone revenues aiding 158 million featurephone users to join 5G by 2030

Gurugram – Qualcomm introduced its first sub $99 chipset Snapdragon 4s Gen 2 in India that will stir drive towards helping featurephone users to join...