Insights Pro 70 articles

Insights Pro
  • 12 mins read

The conscious cohorts of smartphone buyers in India

Do consumers in India buy anything and everything that is made available to them by the smartphone brands?  The general belief considered to be the...

Insights Pro
  • 3 mins read

1 out of 2 smartphones launched in 3Q 2022 used a MediaTek processor

Out of 47 smartphone models launched, 31 supported 5G cellular technology. A total of 17 brands launched 47 smartphone models in 3Q (Jul-Sep) 2022 as...

Insights Pro
  • 6 mins read

Better audio hardware driving the user satisfaction across the screen sizes in the Smart TV category; Techarc Report

Since audio performance is a key differentiator in defining the overall TV viewing experience, OEMs now equip most of their products with high-end audio technologies...

Insights Pro
  • 3 mins read

iPhone’s exponential growth in India compared to Android smartphones

In 15 years, since iPhone was officially launched in India, the aspirational smartphone has grown 140 times in sales compared to Android smartphones which have...

Insights Pro
  • 4 mins read

With audio and display emerging as the differentiators, Smart TV users make a call for immersive experiences.

In the recently analyzed data by Techarc, Audio and Display have emerged as the prominent attribute of a Smart TV experience over the other features....

Insights Pro
  • 4 mins read

Recent focus on battery and audio by smartphone OEMs resulting in positive impact on user experience

The strategy of OEMs highlighting strategic component suppliers for their smartphones is positively impacting the user perception.  While Qualcomm leads in terms of organic recall,...