Super App
By Faisal Kawoosa
Tata Neu – There’s hardly anything super about the super app.
April 28, 2022

The vision about a super app needs to be driven more by convenience than mere convergence of applications and services. After experiencing Tata Neu ‘super app’ there was not a single reason that could excite me as a user to use the app.

On April 7th, 2022, Tata group launched what it claimed to be India’s first super app. I was excited and equally intrigued to experience it and look how Tata has done it, which others are yet figuring out. Before, I share my experience

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By Saloni Jain
The Booming D2C Economy: Survival of the Fittest
April 13, 2022

Can Marketplaces Compete against D2C Brands by offering Competitive Pricing?

‘Up to 50% off on your favorite beauty products, ‘Buy one get one free on every purchase’, read an advertisement on Instagram by Faces Canada, a beauty brand. The offer sounded irresistible enough for a cosmetic enthusiast like me to head on to their website and grab the products. As much as I was clear on adding only the necessary items to my cart, I ended up adding a lot more products, given the amazing offer the brand had to

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Techarc-DigiCommerce-Analytics
By Saloni Jain
Negative Sentiment around Ratings and Reviews result in highest drop rate of potential online smartphone buyers
January 19, 2022

Among the top 5 milestones that a potential buyer checks through, 34% abort their smartphone buying if the ratings and reviews do not instill faith in them while evaluating a smartphone.

Techarc today announced ‘Smartphone online buying analysis’ basis analysis of 5,000 online smartphone buyers across different price segments and locations.  In this Tech Insight, Techarc identified 5 key touch points or milestones that a potential buyer goes through before hitting a ‘buy’ button on the popular marketplaces like Amazon and Flipkart.

The 5 key milestones or touchpoints of

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By Techarc
Amid rising online channel shares for smartphones, the offline trade channel needs to renovate to stay afloat.
October 27, 2021

For the festive quarter of Oct-Dec, 58% of the smartphones expected to be sold over online channels by volume, contributing more than 52% of the total value sales.

Techarc recently launched Smart Seller Initiative, which is an exclusive information and insights programme for the trade channels to bridge the information deficiency gap in among retailers and other trade partners of the brands.  In a dipstick survey done by Techarc in 2019, within NCR, it was found that 7 out of 10 retailers in the offline do not see brands educating them

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By Saloni Jain
What should brands look at this festival season?
October 14, 2021

Need for an omnichannel presence to grab your lions worth share

The cascading effect of the Covid-19 crisis continues to resonate across industries, even after a year the pandemic struck the world. Brands were forced to shut their traditional brick-and-mortar stores overnight and escalate their shift to e-commerce. It’s safe to say that the e-commerce industry was one of the major benefactors of the pandemic. New online businesses emerged and flourished in tandem with new consumer behavior and trends. As the dust from the pandemic starts to settle, the retail landscape

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By Faisal Kawoosa
To buy online or not to?
September 14, 2021

I did my first only purchase in around 2006, when NDTV had a section selling books online. Then in 2008, I ordered a kitchen item first time from futurebazaar.com (now doesn’t exist). But the real pace started only after Flipkart and Amazon came into picture.

Likewise, many others started buying online much to the credit of these the market-places. Now the question is, has online become credible enough that we can buy anything from any category through these market-places? Well, while the market-places are doing all the

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Brand Infringment in eCommerce
By Saloni Jain
Brand Infringement in e-commerce: A Key Aspect For Brand Safety
July 20, 2021

Lessons from C-suite leaders

The growing popularity of e-commerce has changed the rules through which buyers and sellers interact. Lowering barriers to enter marketplaces has radically changed the way through which sellers add products digitally and make them available for purchase real-time globally. Moreover, the ubiquity of social media and technological advancements in marketing technology has further made it easy for businesses to create and promote brands in the smartest ways possible. There has been an influx of new brands and businesses in the market on a regular basis, thus, meaning

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India Festive Season Online Smartphone Sales_techARC
By Techarc
Propelled by Festive season sales, more than half of the Smartphones (53%) will be sold online during Oct-Dec 2018
October 8, 2018

19.1 million Smartphones expected to be sold
online during OND’18 period.Smartphones alone to contribute US$ 3.67 billion
(IN₹ 27,094 crore) to digital commerce during the period.Online 3rd party stores like Amazon
and Flipkart to contribute 85% of the online smartphone sales at US$ 3.12
billion (IN₹ 23,030 crore).Flipkart offering more exclusives in terms of
choice than Amazon.  Amazon’s revenue
potential hinges on OnePlus 6T success.

Gurugram – Monday October 8, 2018: A report on online sales of
Smartphone during festive quarter of Oct-Dec 2018, released by techARC today
reveals that 19.1 million (53%) of the 36 million smartphones expected

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