Diversifying the chipset shortage risks, Smartphone OEMs preferred multiple chipset portfolio in 2021.
MediaTek led with 81 smartphone models launched on their chipset against Qualcomm which saw 51 launches in India. Realme, Samsung and Motorola had three chipset...
Do we really need a gaming smartphone?
Gaming on mobile is a casual use case for majority of the smartphone users. Is the smartphone ecosystem betting too high on heavy lift gaming?...
Smart TV Buyer FAQs
Gurugram – After Smartphones and Laptops, Smart TV is the 3rd most sold smart device in India. At the same time the opportunity for this device to...
Foldable Smartphones to witness 638% jump in sales in CY 2021, expected to touch 300,000 units sales in 2022.
Foldable smartphones to contribute over 6% of Luxe category sales contribution in 2022 by volumes. The form factor has the potential to improve profitability of...
Not just smartphones, users expect 5G to bring a difference to smart devices experience and usage as well.
With rapidly changing lifestyle powered by technology, smart devices becoming the preference of users across socio-economic demographics in India. Gurugram – In its latest study...
Brands having strong consumer pull prone to higher Brand Reputation risk in digital arena
Apple reports maximum brand reputation issues while OPPO tops the Brand Reputation Index among key smartphone OEMs in India. Gurugram – In its first Brand...