Insights Pro 67 articles
TechInsight – Performance of a smartphone defines the experience for a user
Specifications, Features and Performance are the top 3 ranking parameters that smartphone buyers evaluate before their ‘buy’ decision. In its first TechInsight basis data analytics...
In 5 years 4G has become mainstream across India indicating the digital appetite of the nation.
The recently announced Nokia MBiT 2022 report exhibits several insights showcasing how the appetite for BWA (mobile broadband) services is growing evenly across India. India...
Negative Sentiment around Ratings and Reviews result in highest drop rate of potential online smartphone buyers
Among the top 5 milestones that a potential buyer checks through, 34% abort their smartphone buying if the ratings and reviews do not instill faith...
Diversifying the chipset shortage risks, Smartphone OEMs preferred multiple chipset portfolio in 2021.
MediaTek led with 81 smartphone models launched on their chipset against Qualcomm which saw 51 launches in India. Realme, Samsung and Motorola had three chipset...
Smart TV Buyer FAQs
Gurugram – After Smartphones and Laptops, Smart TV is the 3rd most sold smart device in India. At the same time the opportunity for this device to...
Foldable Smartphones to witness 638% jump in sales in CY 2021, expected to touch 300,000 units sales in 2022.
Foldable smartphones to contribute over 6% of Luxe category sales contribution in 2022 by volumes. The form factor has the potential to improve profitability of...