Insights Pro 67 articles
Niche form factor of foldable smartphones expected to sell worth over ₹6,300 crore in 2023 in India
Foldable form factor of smartphones has been a recent innovation that has triggered excitement in the luxe segment emerging as a visible differentiator than the...
Origin of smartphone brand no longer matters to consumers
Consumers make their decision to buy smartphones and other smart devices basis brand, quality, trustworthiness, value, and price that these devices and their brands have...
Unnecessary overloading of features results in lower user satisfaction – Noise ColorFit Pro 4 GPS Smartwatch Reviews Analysis
Indian brand Noise has seen unprecedented growth in recent years within the wearables category, especially smartwatches. We analysed customer reviews of one of its popular...
The conscious cohorts of smartphone buyers in India
Do consumers in India buy anything and everything that is made available to them by the smartphone brands? The general belief considered to be the...
1 out of 2 smartphones launched in 3Q 2022 used a MediaTek processor
Out of 47 smartphone models launched, 31 supported 5G cellular technology. A total of 17 brands launched 47 smartphone models in 3Q (Jul-Sep) 2022 as...
Better audio hardware driving the user satisfaction across the screen sizes in the Smart TV category; Techarc Report
Since audio performance is a key differentiator in defining the overall TV viewing experience, OEMs now equip most of their products with high-end audio technologies...