Insights Pro 61 articles

Insights Pro
  • 3 mins read

iPhone’s exponential growth in India compared to Android smartphones

In 15 years, since iPhone was officially launched in India, the aspirational smartphone has grown 140 times in sales compared to Android smartphones which have...

Insights Pro
  • 4 mins read

With audio and display emerging as the differentiators, Smart TV users make a call for immersive experiences.

In the recently analyzed data by Techarc, Audio and Display have emerged as the prominent attribute of a Smart TV experience over the other features....

Insights Pro
  • 4 mins read

Recent focus on battery and audio by smartphone OEMs resulting in positive impact on user experience

The strategy of OEMs highlighting strategic component suppliers for their smartphones is positively impacting the user perception.  While Qualcomm leads in terms of organic recall,...

Insights Pro
  • 4 mins read

Audio experience pivotal to holistic immersive experience on Smart TVs

With key OEMs using Dolby audio enhancement technology in their Smart TVs, the experience on audio is far exceeding the expectations. In the April GAP...

Insights Pro
  • 3 mins read

Smartphone users find gaps in the experience of Battery, Memory & Storage and Audio experience.

Camera stands out others where experience is exceeding expectations indicating early signs of saturation. Dolby, among the leading technology providers for smartphone OEMs besides Qualcomm...

Insights Pro
  • 3 mins read

Audio Experience pivotal to the satisfaction of Smart TV users

Display quality is now playing a minimal role in the Smart TV experience; two-third of consumers decide around the specifications of the TV while exploring...