Insights Pro 70 articles

Insights Pro
  • 4 mins read

Audio experience pivotal to holistic immersive experience on Smart TVs

With key OEMs using Dolby audio enhancement technology in their Smart TVs, the experience on audio is far exceeding the expectations. In the April GAP...

Insights Pro
  • 3 mins read

Smartphone users find gaps in the experience of Battery, Memory & Storage and Audio experience.

Camera stands out others where experience is exceeding expectations indicating early signs of saturation. Dolby, among the leading technology providers for smartphone OEMs besides Qualcomm...

Insights Pro
  • 3 mins read

Audio Experience pivotal to the satisfaction of Smart TV users

Display quality is now playing a minimal role in the Smart TV experience; two-third of consumers decide around the specifications of the TV while exploring...

Insights Pro
  • 7 mins read

TechInsight – Performance of a smartphone defines the experience for a user

Specifications, Features and Performance are the top 3 ranking parameters that smartphone buyers evaluate before their ‘buy’ decision.  In its first TechInsight basis data analytics...

Insights Pro
  • 5 mins read

In 5 years 4G has become mainstream across India indicating the digital appetite of the nation.

The recently announced Nokia MBiT 2022 report exhibits several insights showcasing how the appetite for BWA (mobile broadband) services is growing evenly across India. India...

Insights Pro
  • 6 mins read

Negative Sentiment around Ratings and Reviews result in highest drop rate of potential online smartphone buyers

Among the top 5 milestones that a potential buyer checks through, 34% abort their smartphone buying if the ratings and reviews do not instill faith...