Insights Pro 67 articles
iPhone’s exponential growth in India compared to Android smartphones
In 15 years, since iPhone was officially launched in India, the aspirational smartphone has grown 140 times in sales compared to Android smartphones which have...
With audio and display emerging as the differentiators, Smart TV users make a call for immersive experiences.
In the recently analyzed data by Techarc, Audio and Display have emerged as the prominent attribute of a Smart TV experience over the other features....
Recent focus on battery and audio by smartphone OEMs resulting in positive impact on user experience
The strategy of OEMs highlighting strategic component suppliers for their smartphones is positively impacting the user perception. While Qualcomm leads in terms of organic recall,...
Audio experience pivotal to holistic immersive experience on Smart TVs
With key OEMs using Dolby audio enhancement technology in their Smart TVs, the experience on audio is far exceeding the expectations. In the April GAP...
Smartphone users find gaps in the experience of Battery, Memory & Storage and Audio experience.
Camera stands out others where experience is exceeding expectations indicating early signs of saturation. Dolby, among the leading technology providers for smartphone OEMs besides Qualcomm...
Audio Experience pivotal to the satisfaction of Smart TV users
Display quality is now playing a minimal role in the Smart TV experience; two-third of consumers decide around the specifications of the TV while exploring...