Insights Pro 62 articles

Insights Pro
  • 3 mins read

Audio Experience pivotal to the satisfaction of Smart TV users

Display quality is now playing a minimal role in the Smart TV experience; two-third of consumers decide around the specifications of the TV while exploring...

Insights Pro
  • 7 mins read

TechInsight – Performance of a smartphone defines the experience for a user

Specifications, Features and Performance are the top 3 ranking parameters that smartphone buyers evaluate before their ‘buy’ decision.  In its first TechInsight basis data analytics...

Insights Pro
  • 5 mins read

In 5 years 4G has become mainstream across India indicating the digital appetite of the nation.

The recently announced Nokia MBiT 2022 report exhibits several insights showcasing how the appetite for BWA (mobile broadband) services is growing evenly across India. India...

Insights Pro
  • 6 mins read

Negative Sentiment around Ratings and Reviews result in highest drop rate of potential online smartphone buyers

Among the top 5 milestones that a potential buyer checks through, 34% abort their smartphone buying if the ratings and reviews do not instill faith...

Insights Pro
  • 4 mins read

Diversifying the chipset shortage risks, Smartphone OEMs preferred multiple chipset portfolio in 2021.

MediaTek led with 81 smartphone models launched on their chipset against Qualcomm which saw 51 launches in India.  Realme, Samsung and Motorola had three chipset...

Insights Pro
  • 6 mins read

Smart TV Buyer FAQs

Gurugram – After Smartphones and Laptops, Smart TV is the 3rd most sold smart device in India. At the same time the opportunity for this device to...