brand 2 articles

Tech Blogs
  • 5 mins read

How trust helps in creating a premium brand

Whether we like it or not, premium brands are essentially defined by pricing.  It is equally important for premium brands to convince customers to pay...

Tech Blogs
  • 4 mins read

Stolen Customer Data: Disastrous Epilogue Of A Brand’s Reputation

Consumers and brands share a reciprocal relationship where the former shares personal information with the brand and the latter attempts to utilize that data to...