Brand Safety
How trust helps in creating a premium brand
Whether we like it or not, premium brands are essentially defined by pricing. It is equally important for premium brands…
Stolen Customer Data: Disastrous Epilogue Of A Brand’s Reputation
Consumers and brands share a reciprocal relationship where the former shares personal information with the brand and the latter attempts to utilize that data to deliver a personalized experience in the digital world.
Without a safe brand you can’t D2C
n D2C the first thing that establishes trust between a buyer and the seller is the brand. In our daily…
Brands having strong consumer pull prone to higher Brand Reputation risk in digital arena
Apple reports maximum brand reputation issues while OPPO tops the Brand Reputation Index among key smartphone OEMs in India. Gurugram…
Brand Infringement in e-commerce: A Key Aspect For Brand Safety
Lessons from C-suite leaders The growing popularity of e-commerce has changed the rules through which buyers and sellers interact. Lowering…
At $1.63 Billion, India’s share in global digital ad-fraud stood at 8.7% in 2018
The ad-fraud size is expected to grow at 23% in 2019 owing to the sophisticated techniques being employed by fraudsters…
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