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How trust helps in creating a premium brand
Whether we like it or not, premium brands are essentially…
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Stolen Customer Data: Disastrous Epilogue Of A Brand’s Reputation
Consumers and brands share a reciprocal relationship where the former…
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Brands having strong consumer pull prone to higher Brand Reputation risk in digital arena
Apple reports maximum brand reputation issues while OPPO tops the…
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Brand Infringement in e-commerce: A Key Aspect For Brand Safety
Lessons from C-suite leaders The growing popularity of e-commerce has…
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