Whether we like it or not, premium brands are essentially defined by pricing. It is equally important for premium brands to convince customers to pay...
Consumers and brands share a reciprocal relationship where the former shares personal information with the brand and the latter attempts to utilize that data to...
n D2C the first thing that establishes trust between a buyer and the seller is the brand. In our daily lives, if we see a...
Apple reports maximum brand reputation issues while OPPO tops the Brand Reputation Index among key smartphone OEMs in India. Gurugram – In its first Brand...
Lessons from C-suite leaders The growing popularity of e-commerce has changed the rules through which buyers and sellers interact. Lowering barriers to enter marketplaces has...
The ad-fraud size is expected to grow at 23% in 2019 owing to the sophisticated techniques being employed by fraudsters attracting higher payouts. Gurugram –...
