Mercedes 2 articles

Research and Reports

  • 3 mins read

37% of the respondents feel their next personal vehicle will be an Electric Vehicle
Techarc-EVs-as-an-owned-passenger-vehicle-4W

Other than low operational cost, the high load of technology seen as a key motivation to buy EVs.  68% of the survey respondents consider this...

Tech Blogs

  • 5 mins read

How trust helps in creating a premium brand
Premium Brands

Whether we like it or not, premium brands are essentially defined by pricing.  It is equally important for premium brands to convince customers to pay...