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As consumers if you are bored with R brands, there are other equally compelling options to choose from emerging brands
The festive sales period of online marketplaces – Amazon and Flipkart – offers a lot of good options to consider…
Samsung needs to have a relook of A series to improve retention and strengthen S, Z series sales further
The A series is the ‘weak link’ in Samsung’s portfolio resulting in inter-brand switch in favour of brands including OPPO,…
How Apple makes its proposition unique in the premium segment?
The android smartphone brands which are attempting to have a pie from the premium smartphone users overemphasise on a few…
In disguise ‘premium’ android brands have developed a promising feeder market for iPhone in India
Barring Samsung, which was already in the scene, the new brands like OnePlus, Vivo, OPPO and others in the premium…
The inevitable ‘i-threat’ for Vivo, OPPO, Xiaomi among other android brands wanting a pie of the premium smartphone buyers
Samsung has quarantined its premium market space through S series and now the Z foldable smartphones in this segment. OnePlus…
Techarc mid-year review – India Smartphone Market
The 1H of 2023 (Jan-Jun) has been in line with expectations. However, it was not expected that the sales for…
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