Poco
As consumers if you are bored with R brands, there are other equally compelling options to choose from emerging brands
The festive sales period of online marketplaces – Amazon and Flipkart – offers a lot of good options to consider…
What Samsung needs is to carve out a constellation for the masses within its galaxy of devices
Customer is the king, is an old saying for marketing world. Samsung is taking a little longer to accept this…
POCO X6 series helps me recommend a good phone without shooting up the budget for many
There were hardly any good phones available to recommend in ₹20-30,000 forcing me to request people to increase their budget. …
Brand takes precedence over product for GenZ to decide about the smartphone. Poco, iQOO and Nothing emerge as the exclusive three brands that youth identify and relate with
Relatability and exclusivity key factors driving this trend. GenZ gives 60% weight to the brand while the product factors contribute…
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