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Premiumisation or stepping-up – Analysis of Jan-Feb 2024 smartphone launches
There is 36% reduction in the number of models announced…
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22 out of 36 indigenous smart tech brands earn a rating of 4 or higher across the e-marketplaces they sell indicating their superior quality and acceptance among consumers including the youth
In its February 2024 report of India Smart Tech Brands…
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Women perceive smart devices are not made with them in mind – Techarc International Women’s Day 2024 Special
While appreciating the breadth in colours and designs in categories…
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Techarc Republic Day 2024 Special Report – Indian brands emerge as strong alternative to their global counterparts with equivalent customer satisfaction ratings
Gurugram – In a special report released on the eve…
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Brand takes precedence over product for GenZ to decide about the smartphone. Poco, iQOO and Nothing emerge as the exclusive three brands that youth identify and relate with
Relatability and exclusivity key factors driving this trend. GenZ gives…
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98% of retailers in India accept Digital Payments embarking their Digital Transformation journey
MediaTek powered innovation has a key role to play in…
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