Pocketability Index

The Pocketability Index is a statistically ascertained score specifically designed for smartphones. The score objectively measures the comfort-convenience balance in a smartphone. While the smartphone OEMs endeavour to offer immersive experiences and the average screen sizes have been steadfastly on the rise, they are cognizant of maintaining the convenience of carrying them hassle-free.

Over the past decade, smartphone screen size has increased by over 22% and the battery capacity has gone up by 45%.

In the past 10 years the screen size of smartphones has increased by over 22% and the battery capacity has gone up by over 45%. This means bulkier smartphones adding up to the inconvenience of carrying this omnipresent gadget. At the same time, with the introduction of reels and short format content, smartphone users are holding their devices for hours together in their hands.

Recognising this shift, and to maintain an equilibrium between comfort-convenience, the smartphone OEMs along with the value chain participants are investing in making these phones lighter and slimmer.

Smartphone Brand – Interested to know Pocketability Index of your smartphone?

At Techarc, we developed Pocketability Index to objectively measure the comfort-convenience equilibrium and rank smartphones as per the score.

Pocketability Index helps the smartphone OEMs to objectively establish superiority of their product and statistically benchmark against the competition. The data driven approach allows consumers to easily compare smartphones and identify the most convenient among the options to choose from.