Premium Smartphones 6 articles

Insights Pro
  • 6 mins read

Foldable smartphones in consideration but unlikely to substantially hamper iPhone prospects in India

In view of iPhone 15 series launch, one of the most sought-after smartphone launches across the globe, we captured sentiments of 1200 respondents across India...

Tech Blogs
  • 4 mins read

Smartphone makers need to enhance value proposition through relevant collaborations

The premium smartphone users spend extensively on travel.  Bringing exclusive deals by smartphone makers in the segment will delight these users. The smartphone makers all...

Insights Pro
  • 6 mins read

The inevitable ‘i-threat’ for Vivo, OPPO, Xiaomi among other android brands wanting a pie of the premium smartphone buyers

Samsung has quarantined its premium market space through S series and now the Z foldable smartphones in this segment.  OnePlus has also been able to...

Tech Blogs
  • 6 mins read

How 5G is restructuring the India smartphone market?

The India smartphone market would show a pyramid like structure where a typical consumer would up the ladder over a period of time with upgrades. ...

OnePlus emerges as premium android smartphone brand of choice in India as per Techarc Premium Smart Tech Survey

In the Android ecosystem, the brand also features in leading position among incumbent stalwarts in other product categories such as smart TVs, TWS earbuds and...

Insights Pro
  • 3 mins read

Foldable Smartphones to witness 638% jump in sales in CY 2021, expected to touch 300,000 units sales in 2022.

Foldable smartphones to contribute over 6% of Luxe category sales contribution in 2022 by volumes.  The form factor has the potential to improve profitability of...