Smartphone
Sony, Dolby and Corning’s Gorilla – Premium value additions to smartphones
In many ways smartphones of this age are fundamentally different than what we used to have a decade ago. Back…
Post-purchase experience driving smartphone user delight finds ‘The shifting smartphone delight’ report 2024
The report reveals that smartphone consumers in the mid-category are delighted out of post-purchase experiences even though the sales triggers…
Featurephone-Smartphone pairing has a use case
Smartphones are great. But at the same time, they bring along a lot of challenges to us as users. We…
OPPO needs to have a firm India strategy
OPPO has been a pioneer smartphone brand in many ways. Unfortunately, its wavery strategy in India did not let it…
Premiumisation or stepping-up – Analysis of Jan-Feb 2024 smartphone launches
There is 36% reduction in the number of models announced by the smartphone OEMs during Jan-Feb 2024 period comparing it…
Women perceive smart devices are not made with them in mind – Techarc International Women’s Day 2024 Special
While appreciating the breadth in colours and designs in categories like smartphones and wearables, women expect the smart devices ecosystem…
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- Sony, Dolby and Corning’s Gorilla – Premium value additions to smartphones
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- Post-purchase experience driving smartphone user delight finds ‘The shifting smartphone delight’ report 2024
- How Artificial Intelligence Can Make Tablets More Consumer-Friendly
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