Smartphone 44 articles

Insights Pro
  • 6 mins read

India Smartphone Launches January 2026: A ‘Premium’ Pivot Leaves Budget Buyers Behind 

January 2026 saw a slow start to the Indian smartphone market, with only 13 models and 30 variants launched across seven brands, Oppo, Realme, Poco, Motorola, Vivo, Redmi, and Lava, marking a steep decline from the 19 launches each in January 2024...

The India Smartphone 2026 Outlook – ‘Bermuda Triangle’ Situation 

2026 does not appear to be just another year for smartphones in India.  There is a ‘Bermuda triangle’ situation expected to disturb the market momentum...

Insights Pro
  • 7 mins read

7% of smartphone users are ‘on-the-edge’ of Delight; Techarc identifies improvement areas for better customer satisfaction and retention.

In 2026, one of the major challenges for all smartphone OEMs is finding new customers. In our recent series of RaRe Quadrant reports (check out...

Redmi Note 15: Balancing Premium Features with Slimmer Design 

The Redmi Note 15 5G enters the 2026 market at a time when budget and mid-range devices face significant price pressure due to the rising costs of...

Oppo gets strong customer delight in premium and mid-range segments in Techarc’s RaRe Quadrant Report

Gurugram/Srinagar, Dec 31: Oppo’s 2025 smartphone portfolio demonstrates strong resonance in premium and mid-range segments across India, as revealed by Techarc’s RaRe Quadrant analysis of...

Techarc RaRe Quadrant Analysis: Vivo Sets a New Industry Benchmark with 100% Delight Portfolio

Gurugram/Srinagar, Dec 22: A proprietary analysis using the Techarc RaRe Quadrant Analysis Report reveals that the 2025 Vivo smartphone lineup is meticulously engineered to eliminate...