Smartphone 42 articles

Insights Pro
  • 7 mins read

7% of smartphone users are ‘on-the-edge’ of Delight; Techarc identifies improvement areas for better customer satisfaction and retention.

In 2026, one of the major challenges for all smartphone OEMs is finding new customers. In our recent series of RaRe Quadrant reports (check out...

Redmi Note 15: Balancing Premium Features with Slimmer Design 

The Redmi Note 15 5G enters the 2026 market at a time when budget and mid-range devices face significant price pressure due to the rising costs of...

Oppo gets strong customer delight in premium and mid-range segments in Techarc’s RaRe Quadrant Report

Gurugram/Srinagar, Dec 31: Oppo’s 2025 smartphone portfolio demonstrates strong resonance in premium and mid-range segments across India, as revealed by Techarc’s RaRe Quadrant analysis of...

Techarc RaRe Quadrant Analysis: Vivo Sets a New Industry Benchmark with 100% Delight Portfolio

Gurugram/Srinagar, Dec 22: A proprietary analysis using the Techarc RaRe Quadrant Analysis Report reveals that the 2025 Vivo smartphone lineup is meticulously engineered to eliminate...

Motorola Edge 70: A Strategic Disruptor in the 2025 Smartphone Market 

The Motorola Edge 70 isn’t just another addition to the mid-range market; it is a calculated masterclass in hardware engineering. In an industry where phones are getting bulkier...

Insights Pro
  • 7 mins read

Smartphones Win Praise for Everyday Utility; Demand Grows for Niche Innovations

Techarc’s InsightsPro analysis examines 39426 positive 4–5-star smartphone ratings across major eCommerce platforms, segmented into five price bands. These reviews sit alongside an earlier InsightsPro...