Smartphone
Premiumisation or stepping-up – Analysis of Jan-Feb 2024 smartphone launches
There is 36% reduction in the number of models announced by the smartphone OEMs during Jan-Feb 2024 period comparing it…
Women perceive smart devices are not made with them in mind – Techarc International Women’s Day 2024 Special
While appreciating the breadth in colours and designs in categories like smartphones and wearables, women expect the smart devices ecosystem…
Brand takes precedence over product for GenZ to decide about the smartphone. Poco, iQOO and Nothing emerge as the exclusive three brands that youth identify and relate with
Relatability and exclusivity key factors driving this trend. GenZ gives 60% weight to the brand while the product factors contribute…
Youth acceptability of Lava and OnePlus to further increase their market shares in 2024 and beyond. Youth are expected to contribute 44% of the total smartphone sales in 2024
OnePlus likely to gain 6% market share, followed by Lava (4%) and Apple (3%). The top likely losers are Redmi…
Moto E13 re-launched in India with 8GB RAM and 128GB storage; should you buy it?
Motorola Moto E13 arrived in India in February 2023 with a 6.5-inch HD+ display and a giant 5,000mAh battery cell….
OnePlus Ace 2 Pro with 24GB RAM and Snapdragon 8 Gen 2 SoC Set to Launch on Aug 16
OnePlus is set to expand the Ace 2-series in the homegrown market in China with the launch of a new…
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