Vivo
OPPO needs to have a firm India strategy
OPPO has been a pioneer smartphone brand in many ways. Unfortunately, its wavery strategy in India did not let it…
As consumers if you are bored with R brands, there are other equally compelling options to choose from emerging brands
The festive sales period of online marketplaces – Amazon and Flipkart – offers a lot of good options to consider…
Vivo should do more than ‘Fun’ to emerge strong in the premium segment
Before delving more in to this topic, let’s examine the premium segment for Android smartphones. Not much has changed in…
Youth acceptability of Lava and OnePlus to further increase their market shares in 2024 and beyond. Youth are expected to contribute 44% of the total smartphone sales in 2024
OnePlus likely to gain 6% market share, followed by Lava (4%) and Apple (3%). The top likely losers are Redmi…
How Apple makes its proposition unique in the premium segment?
The android smartphone brands which are attempting to have a pie from the premium smartphone users overemphasise on a few…
Smartphone makers need to enhance value proposition through relevant collaborations
The premium smartphone users spend extensively on travel. Bringing exclusive deals by smartphone makers in the segment will delight these…
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