Youth 2 articles

Research and Reports

  • 4 mins read

Brand takes precedence over product for GenZ to decide about the smartphone.  Poco, iQOO and Nothing emerge as the exclusive three brands that youth identify and relate with
Techarc-Report-India-GenZ-Smartphone-Brands-2023-Fig-4

Relatability and exclusivity key factors driving this trend.  GenZ gives 60% weight to the brand while the product factors contribute the remaining 40% in their...

Insights Pro

  • 5 mins read

Youth acceptability of Lava and OnePlus to further increase their market shares in 2024 and beyond.  Youth are expected to contribute 44% of the total smartphone sales in 2024
Techarc Smartphone Brand Switching Percentages

OnePlus likely to gain 6% market share, followed by Lava (4%) and Apple (3%).  The top likely losers are Redmi (-4%) and Realme (-3%).  Barring...