7% of smartphone users are ‘on-the-edge’ of Delight;
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Techarc Shelf Analysis of iPhone 13 with alternative android smartphones in the price range shows how consumers are ‘malnourished’ in terms of the latest generation...
Before delving more in to this topic, let’s examine the premium segment for Android smartphones. Not much has changed in over a decade for the...
Nord series was one of the not so good decisions of OnePlus strategically. I have opposed it then and still feel that OnePlus should call...
Customer is the king, is an old saying for marketing world. Samsung is taking a little longer to accept this reality. Well against all odds,...
Many leading technology brands including Apple, Samsung, Microsoft and Google have found it difficult to successfully establish in various product categories that they entered into...
After a recent campaign by boAt Lifestyle, there has been a lot of debate about the good and bad of it. The mass audio wearable...