Apple
The conscious cohorts of smartphone buyers in India
Do consumers in India buy anything and everything that is made available to them by the smartphone brands? The general…
Apple – The Swiss Bank of data
There are several reasons why anyone buys Apple products, especially iPhones. These range from purely emotional/social reasons like wanting to…
Apple and OnePlus smartphones lead in terms of user interest in their new edition launches of flagship models, finds Techarc study
Apple iPhone (number series) and OnePlus (number series) respectively lead in segments by OS, which is iOS and Android respectively….
How trust helps in creating a premium brand
Whether we like it or not, premium brands are essentially defined by pricing. It is equally important for premium brands…
Apple stores to strengthen the bond between customers, enthusiasts and the brand in India
In its journey of over 15 years in India, Apple would have cumulatively sold over 50 million devices, including 35…
1 out of 2 smartphones launched in 3Q 2022 used a MediaTek processor
Out of 47 smartphone models launched, 31 supported 5G cellular technology. A total of 17 brands launched 47 smartphone models…
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