7% of smartphone users are ‘on-the-edge’ of Delight;
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In 2025, smartphone brands are doing more than chasing regular specifications and features, and getting more focused on design. And at the centre of that...
OPPO has been a pioneer smartphone brand in many ways. Unfortunately, its wavery strategy in India did not let it capitalise its strengths effectively. With...
The festive sales period of online marketplaces – Amazon and Flipkart – offers a lot of good options to consider and at the same time...
Before delving more in to this topic, let’s examine the premium segment for Android smartphones. Not much has changed in over a decade for the...
Nord series was one of the not so good decisions of OnePlus strategically. I have opposed it then and still feel that OnePlus should call...
Many leading technology brands including Apple, Samsung, Microsoft and Google have found it difficult to successfully establish in various product categories that they entered into...