Realme
10 smartphone brands that matter in 2023
Before 2022, the market was looking very skewed where over 75% of the market share was held by a few…
The conscious cohorts of smartphone buyers in India
Do consumers in India buy anything and everything that is made available to them by the smartphone brands? The general…
Special Edition Smartphones aren’t new. But Realme Coca Cola Edition is special!
Realme just launched Realme 10 Pro 5G Coca Cola edition. This special edition has refreshed the industry, just like a…
Better audio hardware driving the user satisfaction across the screen sizes in the Smart TV category; Techarc Report
Since audio performance is a key differentiator in defining the overall TV viewing experience, OEMs now equip most of their…
Brands having strong consumer pull prone to higher Brand Reputation risk in digital arena
Apple reports maximum brand reputation issues while OPPO tops the Brand Reputation Index among key smartphone OEMs in India. Gurugram…
Smartphone brands need to relook their offline strategy
Smartphone Brands Need To Relook Their Offline Strategy The traditional thinking of ‘Metro first’ needs to be rekindled with changing…
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