Smartphone 45 articles
Can Vivo’s OriginOS delight Android smartphone users?
Vivo just announced arrival of OriginOS, which will first power some of the select flagship smartphones of Vivo and iQOO and later on become the...
The Thin Edge: How Smartphone Slimness Became a Strategic Differentiator
In 2025, smartphone brands are doing more than chasing regular specifications and features, and getting more focused on design. And at the centre of that...
TechMark Benchmarking – Unique signal boosting features makes Tecno the only smartphone brand offering superior signal quality
Smartphone connectivity continues to be a key factor affecting overall user experience. A variety of challenges contribute to the lack of seamless integration across different...
Sony, Dolby and Corning’s Gorilla – Premium value additions to smartphones
In many ways smartphones of this age are fundamentally different than what we used to have a decade ago. Back then it was all about...
Post-purchase experience driving smartphone user delight finds ‘The shifting smartphone delight’ report 2024
The report reveals that smartphone consumers in the mid-category are delighted out of post-purchase experiences even though the sales triggers continue to be specifications during...
Featurephone-Smartphone pairing has a use case
Smartphones are great. But at the same time, they bring along a lot of challenges to us as users. We have become always available. Our...