Apple
iPhone’s exponential growth in India compared to Android smartphones
In 15 years, since iPhone was officially launched in India, the aspirational smartphone has grown 140 times in sales compared…
From Smartphones to Smart Tech-Style
How the Smartphone industry is aligning with the changing preferences of the consumers who see smart tech central to their…
Apple’s 2021 launch is inline with the smart devices industry trend
The smartphone contribution for OEMs is on a decline with reducing growth opportunities and they are hedging it with the…
Community driven brands like Realme and OnePlus top holistic Smartphone Brand Quality Index
Democratisation is enabling create quality brands resulting in repurchases & recommendations to others, finds techARC’s India Holistic Smartphone Brand Quality…
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