eCommerce
Which is a better marketplace to purchase personal electronics in India?
Comparison analysis of information and immersive experiences offered by Amazon and Flipkart in leading personal electronics categories The significance of…
Changing consumer behaviour to impact online shopping in India
The digital big-bang after covid-19 pandemic is settling down resulting in a new behaviour in online buying that needs to…
eCommerce For The New Digital Natives of India
Covid19 has proven to be a blessing in disguise for the eCommerce industry across the globe. From change in consumption…
Tata Neu – There’s hardly anything super about the super app.
The vision about a super app needs to be driven more by convenience than mere convergence of applications and services….
The Booming D2C Economy: Survival of the Fittest
Can Marketplaces Compete against D2C Brands by offering Competitive Pricing? ‘Up to 50% off on your favorite beauty products, ‘Buy…
Negative Sentiment around Ratings and Reviews result in highest drop rate of potential online smartphone buyers
Among the top 5 milestones that a potential buyer checks through, 34% abort their smartphone buying if the ratings and…
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