eCommerce 11 articles
Which is a better marketplace to purchase personal electronics in India?
Comparison analysis of information and immersive experiences offered by Amazon and Flipkart in leading personal electronics categories The significance of online marketplaces in elating the...
Changing consumer behaviour to impact online shopping in India
The digital big-bang after covid-19 pandemic is settling down resulting in a new behaviour in online buying that needs to be factored for profitably selling...
eCommerce For The New Digital Natives of India
Covid19 has proven to be a blessing in disguise for the eCommerce industry across the globe. From change in consumption patterns to lifestyle habits, accelerated...
Tata Neu – There’s hardly anything super about the super app.
The vision about a super app needs to be driven more by convenience than mere convergence of applications and services. After experiencing Tata Neu ‘super...
The Booming D2C Economy: Survival of the Fittest
Can Marketplaces Compete against D2C Brands by offering Competitive Pricing? ‘Up to 50% off on your favorite beauty products, ‘Buy one get one free on...
Negative Sentiment around Ratings and Reviews result in highest drop rate of potential online smartphone buyers
Among the top 5 milestones that a potential buyer checks through, 34% abort their smartphone buying if the ratings and reviews do not instill faith...