Insights Pro 61 articles
Mapping India’s 2024 Smartphone War: Who Played Where
The Indian smartphone market in 2024 exhibited strategic recalibration across price bands. Some brands moved away from volume-focused budget offerings and concentrated on high-conversion mid-range...
The Thin Edge: How Smartphone Slimness Became a Strategic Differentiator
In 2025, smartphone brands are doing more than chasing regular specifications and features, and getting more focused on design. And at the centre of that...
Online marketplaces, particularly Amazon, played a pivotal role in propelling the smartphone market in India beyond the 100 million unit annual sales threshold
Approximately a decade ago, when online marketplaces like Amazon and Flipkart were in their nascent stages and smartphone sales through these platforms were in its...
Choice is driving consumers buy smartphones online
A survey based on consumers who purchased their smartphone during the festive period 2024 (Sep-Dec 2024) reveals that the main reason of them preferring the...
For ‘iPhone’ tag consumers are giving up several latest technologies
Techarc Shelf Analysis of iPhone 13 with alternative android smartphones in the price range shows how consumers are ‘malnourished’ in terms of the latest generation...
With intelligence taking the centre stage, chipset becomes even more important
The last decade was all about attaching connectivity to a bouquet of devices paving the way for IoT or Internet of Things. The decade ahead...