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The Xiaomi Next 2022 launches have changed my perception about the brand
As an industry analyst, though I would acknowledge the achievements of Xiaomi as a brand backed by data and the…
Stolen Customer Data: Disastrous Epilogue Of A Brand’s Reputation
Consumers and brands share a reciprocal relationship where the former shares personal information with the brand and the latter attempts to utilize that data to deliver a personalized experience in the digital world.
Without a safe brand you can’t D2C
n D2C the first thing that establishes trust between a buyer and the seller is the brand. In our daily…
The ABCD of smartphones!
OEMs need to now focus on audio in addition to Camera, Battery and Display as consumer conversations are increasing in…
Tata Neu – There’s hardly anything super about the super app.
The vision about a super app needs to be driven more by convenience than mere convergence of applications and services….
The Booming D2C Economy: Survival of the Fittest
Can Marketplaces Compete against D2C Brands by offering Competitive Pricing? ‘Up to 50% off on your favorite beauty products, ‘Buy…
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