Xiaomi
Camera and Battery two key parameters determining the smartphone choice in Rs 6,000-12000 segment in India.
82% smartphone users in the segment consider camera the most important feature defining the expectation against 66% happy with the…
Apple’s 2021 launch is inline with the smart devices industry trend
The smartphone contribution for OEMs is on a decline with reducing growth opportunities and they are hedging it with the…
Smartphone brands need to relook their offline strategy
Smartphone Brands Need To Relook Their Offline Strategy The traditional thinking of ‘Metro first’ needs to be rekindled with changing…
India Smartphone Exports estimated to cross record $1.5 Billion in 2020
‘Make in India’ initiative bearing fruits as people across 24 countries use mobile phones Made in India. Gurugram – Monday,…
Community driven brands like Realme and OnePlus top holistic Smartphone Brand Quality Index
Democratisation is enabling create quality brands resulting in repurchases & recommendations to others, finds techARC’s India Holistic Smartphone Brand Quality…
79% of the Smartphone users in India are using OTT apps for entertainment – techARC-Unomer MegaInsight
Gurugram / Bangalore – Thursday, July 18, 2019: In its first MegaInsight study, techARC-Unomer today released some key insights about…
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