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Smartphone users find gaps in the experience of Battery, Memory & Storage and Audio experience.
Camera stands out others where experience is exceeding expectations indicating early signs of saturation. Dolby, among the leading technology providers…
Audio Experience pivotal to the satisfaction of Smart TV users
Display quality is now playing a minimal role in the Smart TV experience; two-third of consumers decide around the specifications…
TechInsight – Performance of a smartphone defines the experience for a user
Specifications, Features and Performance are the top 3 ranking parameters that smartphone buyers evaluate before their ‘buy’ decision. In its…
In 5 years 4G has become mainstream across India indicating the digital appetite of the nation.
The recently announced Nokia MBiT 2022 report exhibits several insights showcasing how the appetite for BWA (mobile broadband) services is…
Negative Sentiment around Ratings and Reviews result in highest drop rate of potential online smartphone buyers
Among the top 5 milestones that a potential buyer checks through, 34% abort their smartphone buying if the ratings and…
Diversifying the chipset shortage risks, Smartphone OEMs preferred multiple chipset portfolio in 2021.
MediaTek led with 81 smartphone models launched on their chipset against Qualcomm which saw 51 launches in India. Realme, Samsung…
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